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Nationalabout 2 months ago

Is this the beginning of the end for LIV Golf - and what happens next for its star recruits?

Is this the beginning of the end for LIV Golf - and what happens next for its star recruits?

LIV Golf, known for its rebellious 54-hole concept and substantial financial incentives for star players like Jon Rahm, has faced an uphill battle in establishing itself as a dominant force in professional golf. Despite attracting significant talent and generating some revenue growth in areas like sponsorship and ticket sales, the tour's net losses have surpassed $1.1 billion since 2021, with overall investment exceeding $5 billion.

While LIV Golf's chief executive, Scott O'Neil, has maintained that it is "business as usual" and that funding is in place until 2032, sources within European golf suggest that PIF may be pulling its financial backing. This potential shift could lead to a rapid collapse of the tour, leaving its future and the careers of its recruited players uncertain. The situation highlights broader questions about Saudi Arabia's investment strategy in global sports.

BBC News
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